SaaS Founders: Does this sound familiar?
15th May, 2025
From the desk of Tom, CRO at The ProspectAgency | Peterborough, UK
When I helped grow a SaaS from £100k to £10m in ARR, I learned that a product doesn’t sell itself, at least not for long. When inbound dried up, so did our pipeline. I didn’t have the time (or the headspace) to build outbound properly. The leads we were getting? Barely qualified. As we scaled, the pressure to show momentum to investors, the board, and the team only intensified.
If you're anything like I was, you're probably facing some of the following challenges.
Tom Holland, CRO at The ProspectAgency
Saas Lead Generation Challenges:
Unpredictable Pipeline
Predictable outbound pipeline is a common struggle for SaaS founders. Inbound marketing can take months to gain traction, and you don’t have time to wait for slow-burn strategies when aggressive quarterly targets (and your next funding round) are on the line.
Lack of Time
Outbound sales require significant time, tools, and know-how—resources many early-stage companies don’t have. As a founder, you’re wearing multiple hats; building a scalable sales development engine from scratch (hiring SDRs, crafting sequences, endless follow-ups) is overwhelming and pulls you away from product and strategy.
Poor Lead Quality
Maybe you’ve tried hiring reps or another lead-gen agency only to get a trickle of unqualified leads. Paying for leads that go nowhere burns cash and precious runway. Without precise ICP targeting or compelling messaging, outreach efforts miss the mark, resulting in low reply rates and calendars empty of ideal customer meetings.
How The ProspectAgency Helps
Guaranteed Results
We stand by our promise of 10 qualified sales meetings in 90 days. This isn’t a vanity metric – “qualified” means meetings with your Ideal Customer Profile (ICP) (right industry, role, and pain) who have shown interest in your solution. If we somehow fall short, you pay nothing. It’s growth with zero risk.
Laser-Focused on Your ICP
No more casting a wide net and hoping for bites. We deeply research your ideal customers and segment your market intelligently so every outreach is highly targeted. Effective outbound starts with precise ICP targeting, so we ensure we reach the right SaaS buyers who genuinely need your product.
Resonant Messaging that Opens Doors
Say goodbye to bland, technical sales pitches. Our team crafts personalised messaging that speaks to your prospect’s specific pain points and goals. Startups often struggle to articulate their value in a way that resonates with—we’ll nail the narrative for you. From attention-grabbing email copy to call scripts, we highlight the ROI and outcomes that matter to SaaS decision-makers, making it easy for them to say, “Yes, let’s talk.”