We’re on a Mission To Bring Direct Marketing to the Businesses That Need It Most

We believe great businesses deserve more than word of mouth and luck. That’s why we’re here: to make direct marketing accessible, measurable, and genuinely effective.

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We believe direct marketing is one of the most powerful levers in business, and we’re on a mission to prove it. Our goal? To help companies generate more revenue than they spend using direct, measurable outreach.

Channels change. Algorithms shift. As a result, what worked yesterday won’t work today. (Unfortunately, we mean this literally, lol.). From cold email and LinkedIn outreach to whatever the world throws at us next, we’re committed to finding what works now and sharing it with the businesses who need it most.

We love direct response because it changed our lives. It took us from nothing to something. It gave us the ability to create jobs, drive growth, and contribute to the economy locally and globally. And we’re determined to keep using it to help others do the same.

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“Since joining The ProspectAgency, I’ve seen firsthand how powerful cold email can be for small businesses. In a world where marketing trends change overnight, cold outreach stands out as one of the few channels that’s fast, flexible, and consistently delivers real leads.”

Tom Holland, Chief Revenue Officer at The ProspectAgency

Our Leadership Team

Believe it or not, most of us haven’t met in person (yet). 2025 is the year we fix that (and finally get some updated profile pics).

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David Sinclair-Black

Founder | London, England

David Sinclair-Black started in the music industry, working behind the scenes producing for, and eventually marketing on behalf of, independent to platinum-selling artists around the world. After finding that direct response methods consistently outperformed traditional campaigns, he shifted focus and founded The ProspectAgency to bring that same performance-driven approach to a wider range of businesses. Today, he helps B2B startups and agencies generate millions in revenue pipeline through outbound systems built to convert.

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Elena Spasovska

Senior Go-to-Market (GTM) Engineer | Skopje, North Macedonia

With over a decade in cold email marketing, Elena was doing outbound before most knew what it was. A true early adopter. She spent six years leading a 50-person team at one of the UK’s top B2B lead generation agencies, mastering what makes outbound actually work. Now at The ProspectAgency, Elena plays a critical role in shaping and scaling client campaigns, continually refining the systems that drive real results.

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Tom Holland

Chief Revenue Officer (CRO) | Peterborough, England

As a sales leader, Tom helped scale a B2B lead generation agency from £150K to £10M in annual revenue. Proof that he knows how to build repeatable growth. Now at The ProspectAgency, he’s focused on doing it again: building high-performing teams and driving results in fast-moving startup environments. His experience benefits not just us, but our clients, helping founders make practical, effective changes to their sales operations that unlock real growth.

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Our Core Ethos

At The ProspectAgency, our culture is built around four core values: Learning, Innovation, Teamwork, and Partnership. Learning fuels innovation. Innovation attracts the right partners. And teamwork makes it all possible. We don’t just talk about these values, we measure them. Every team member, current and new, is rated against each value on a scale from 1 to 5. To stay here, you need to average at least a 4. That’s how we keep the bar high, and the output even higher.

Our Values

Partnership

We view our clients as partners, not just customers. Success is shared, and we are invested in building long-term relationships that create mutual value.

Innovation

The business landscape is ever-changing, and so are we. We embrace innovation, adapt to market shifts, and continuously refine our processes to stay ahead of the curve.

Learning

The field of lead generation is constantly evolving, and so are we. We foster a culture of continuous learning and innovation to ensure we remain at the forefront of the industry.

Teamwork

We believe that the best results come from working together, both within our team and with our clients. Collaboration is key to understanding challenges, refining strategies, and achieving success.

While You’re Here, Want to Work With Us?

We’re always on the lookout for sharp, curious people who love direct marketing as much as we do. If that sounds like you, get in touch with Elena to explore open roles or submit your CV.

Email: Elena@TheProspectAgency.com