A painted portrait in a gold ornate frame depicting a man with reddish hair and a beard, holding a telephone with the speech bubble "But I am qualified."

“We're not like other lead gen agencies”, said every lead gen agency ever.

If this is your first time working with an agency on cold outreach, you’re right to be cautious. That’s why our model is built to remove financial risk. At The ProspectAgency, you only pay for results. If your campaign works, you win. If it doesn’t, whether it’s due to market size, industry fit, or channel mismatch, you won’t pay for meetings we didn’t deliver. It’s that simple.

Let’s Address the Elephant in the Room: What If It Doesn’t Work?

Well, listen to what one of our clients, Trevor from Chairsyde has to say. His takeaway? Not every channel fits every business, and there’s no one-size-fits-all playbook. Sometimes it’s your market, your industry, or simply that a different platform performs better.

But here’s the thing: you never know until you try. Most small businesses stay small because they stick with what’s comfortable, usually word of mouth. The truth? Nothing ventured, nothing gained.

With our risk-free model, there’s nothing to lose. And even when cold outbound isn’t the long-term channel, clients like Chairsyde walk away with something valuable: insight. They now know exactly what their market responds to, and what it doesn’t. That’s a competitive edge their rivals are still guessing at.

And What Happens When It Does Work?

Here’s the good news: 97% of the clients we choose to work with see success. That’s because we only take on businesses we believe we can deliver real results for.

Listen to our client Tony, from Loyalty Club PLC. Within weeks of launching, he was in meetings with decision-makers his team had struggled to reach for months. Cold outbound didn’t just work; it unlocked high-value conversations and a repeatable pipeline.

When the message is right and the market’s ready, the results speak for themselves.

“The Best Sales Development Tool I’ve Used”

We’re selective about who we work with because when there’s a true fit, the results are undeniable.

Just ask Cameron Booth, Product Lead at Redmoor Health, who called The ProspectAgency “the best sales development tool I’ve used.” After seeing the real impact during his initial campaign, he’s continuing with us beyond the original contract.

We don’t chase vanity metrics. We consistently drive real conversations with the right people. When the message is right and the market’s ready, the results speak for themselves.

97% Success Rate. $1,786,000 in Pipeline Every 30 Days.

We only work with businesses we’re confident we can help close deals for, and 97% of the time, we do. If we’re not sure we can generate a positive return, we won’t offer you a seat. Simple.

After our first call, we’ll analyse your target market using our database of 65,000,000+ verified B2B records to show you exactly where the opportunity lies — and how we can turn cold prospects into paying customers.

From tech startups and SaaS firms to marketing agencies and service-based businesses, we’ve helped teams close deals in industries you'd never expect to thrive with cold outbound. That’s the power of doing it right — and doing it end-to-end.

Every month, our campaigns generate over $1.78M in closed pipeline for clients. Don’t just take our word for it — we’ll show you the numbers.

Dashboard showing event services statistics, including 3,489 contacted, 0 opened, 73 replied, and 6 opportunities worth $14,400. Graph displays data on emails sent over time from April 8 to May 8, with metrics for sent, total opens, unique opens, and total replies.
Dashboard for small design businesses showing email campaign stats: 1,483 contacted, 0 opened, 29 replied, 5 opportunities worth $12,000. Includes line graph of emails sent from April 8 to May 8, highlighting sent, total opens, unique opens, and total replies.
Infographic showing European eCommerce statistics with a chart. Top section displays numbers contacted, opened, replied, opportunities, and potential revenue. Bottom section includes a line graph with data points for sent, total opens, unique opens, total replies, clicks, from April 8 to May 8.
Dashboard showing statistics for contacting eCommerce businesses in the USA, with icons for contacted, opened, replied, and opportunities. Line graph displays data trends from April 8 to May 8, including sent emails, total opens, unique opens, and replies.
Infographic titled 'Marketing Agencies in UK' shows email campaign metrics: 3,270 contacted, 0 opened, 67 replied, 10 opportunities worth $24,000. Graph below depicts data trends from April 8 to May 8 with categories for Sent, Total opens, Unique opens, Total replies, Total clicks, Unique clicks."
Data chart titled "Video Production in USA" with statistics: 3,332 contacted, 0 opened, 148 replied, 20 opportunities totaling $48,000. Below is a line graph showing email campaign metrics over time from April 8 to May 8, with categories for sent emails, total opens, unique opens, total replies, total clicks, and unique clicks marked in various colors.
Email campaign statistics for web design in the UK with graphical data showing 943 contacted, 0 opened, 38 replied, and 9 opportunities worth $201,600. Line graph displaying sent, total opens, and total replies from April 8 to May 8.
Data dashboard showing contact statistics for UK tech companies, including 5,562 contacted, 0 opened, 133 replied, and 33 opportunities worth $99,000. A line graph shows email engagement over a month.
Graph showing email campaign stats for GPs in Australia, April-May. Metrics include 816 contacted, 0 opened, 37 replied, 3 opportunities worth $6,000. Blue line represents emails sent, with peaks around mid-April and early May.
Analytics report for enterprise organizations in the UK with data on the number of contacts, replies, and opportunities. Includes a chart showing email activity trends with metrics like sent, total opens, unique opens, and replies over time.
Dashboard showing statistics for IT firms in the UK. Displays data including 1,732 contacted, 0 opened, 40 replied, and 6 opportunities valued at $18,000. Graph shows blue line for sent emails and yellow line for total opens from April 8 to May 8.
Graph displaying email outreach statistics to UK Human Resources departments, showing 797 contacted, 0 opened, 38 replied, and 3 opportunities totaling $9,000 from April 8 to May 8, 2023. Blue areas represent emails sent.
Graph showing email marketing statistics for UK agencies with sent, open, reply, and opportunity data.
Infographic titled "Waste Disposal in the UK" showing contact statistics and a chart. Key numbers include 989 contacted, 0 opened, 35 replied, and 6 opportunities totaling $600,000. The chart indicates activity in April and May with data on sent messages, total and unique opens, replies, clicks.
Graph displaying email campaign results targeting Operations Directors in the UK. Top section shows 2,189 contacted, 0 opened, 24 replied, and 6 opportunities worth $600,000. Chart below tracks sent emails, total opens, unique opens, and replies over time, with peaks around late April and early May.
Marketing report showing 5,000 contacts made in the UK, with zero opened, 187 replied, and 29 opportunities worth $87,000. Includes line graph tracking email activity from April 8 to May 8, displaying metrics like sent emails and replies.
Analytics dashboard showing statistics of outreach to General Practices in the USA, including contacted, opened, replied, opportunities, and a graph of sent and replied emails from April 8 to May 8.

Impressive Right?

Let’s find out if we’ve got the data and the market to run a winning campaign for your business.

Email Tom@TheProspectAgency.com, or Schedule a Demo Call to walk it through live.


Man in a suit and sunglasses laughing

“I take the time to deeply understand our clients’ business, goals, and brand voice to ensure every outbound cold email campaign is aligned and impactful.

Tom Holland (not the actor), CRO at The ProspectAgency